Advertisers
- Take your brand to any on-line site without boundaries
- Finally, your visitors get something of value - free phone calls!
- Definitive campaign reporting showing accurate results by location in real time
Search Engines can enhance their advertising value as Pep-Talk ads are 100% read by visitors.
On-line directories, ad aggregators and e-marketers can leverage Pep-Talk to take their advertiser's brands beyond their current boundaries to the entire Inernet, thereby dramtically growing advertising revenues.
Are your on-line ads working?
Consider the typical web page like the one here below showing the two main advertising spaces; namely across the top of the page and the other down the right hand side.
Did you know that less than 38% of visitors read the sponsored ads at the top and less than 24% read those on the side of the page? However 100% read the first 4 or 5 organic results as this is where the content is that attracted the visitor to the site.
Tile ads that protrude in from the side of the page also go largely unread as the visitor simply reads around them, after all it is the text they are focussing on around the ad and not the ad itself.
Most of us only read what we came to the site to find in the first place, so it's no surprise that most on-line ads just don't get read, and further, that most on-line advertising does not make your sales phone ring hot with new customers calling you.
With these challenges in mind we came up with a completely fresh approach that places ads directly into the field of vision where and when the visitor is looking, thereby ensuring for the very first time that your ads are actually read. Additionally, the ad can also contain a link enticing the visitor to call the advertiser, thereby connecting buyers to advertisers by telephone.
End users are attracted to the service with low cost and sometimes free phone calls to stay in touch with business and friends alike.
Television and radio have been providing free access for many years, with the cost of the service being sponsored by advertising. In a similar manner, Pep-Talk provides low cost or sometimes free phone calls sponsored by advertising. Everyone wins.
How it Works
When a Plugin user visits a web page, Pep-Talk displays the phone numbers with a colour that lets the user know they can click to call those numbers.
By mousing over a number the system displays a Pep-Talk box that enables the user to make a phone call and in this box is where we place your ads. As the user has to read this box to make the phone call your ads are read 100% of the time.
Pep-Talk includes detailed reports on clicks and calls with location information. Privacy of user details is assured while the advertiser gains accurate campaign data in real time. Unlike most forms of on-line advertsing, Pep-Talk phone calls are real and reportable, thereby providing accurate data - no more guessing and extrapolating campaign results, no more click-fraud.
The advertisement can include a link to entice the visitor to make a free call to them, thereby joining the buyer to the advertiser by telephone quickly and easily. A pre-qualified sales call is delivered to the advertiser's sales team.
Pep-Talk advertising will be available to advertising aggregators, agencies and e-marketers through our Pep-Talk Advertising Partner Program.
