About Pep Talk International

The Company

Pep Talk International empowers search engines, on-line directories, e-marketers and device manufacturers with enhanced advertising revenue opportunities and telcos with new voice revenues at a lower cost of customer acquisition.

In 2005, the company was spun off from Skunkworks Australia Pty Ltd, a world class developer of telecommunication products and services. The owners' experience includes building and marketing successful telephony products that have been used by telecommunication carriers, service providers, media, and government in Europe, America, Australasia and OEM'd by Compaq HP and Intel.

Pep Talk has developed a base of blue chip reseller partners using the standard web dial method (ie where a phone link is integrated into a webpage and user enters their phone number in a pop-up) and is rapidly growing this business with major directories, media, on-line vertical market providers, wholesale web developers, business, government and specialty SMS integrated applications.

Pep Talk also has a unique patented process that converts telephone numbers into phone calls in real time or what we call 'on-the-fly'. This technology is useful in a wide range of applications for on-line advertising, embedded in mobile devices, search engines, desktop software and telcos.

Converting on-line phone numbers 'on-the-fly' enables ads to be served into any on-line property without boundaries, thereby exapnding the reach of advertisers in the rapidly expanding on-line advertising industry. Search Engines, on-line directories, ad aggregators and e-marketers can leverage Pep-Talk to dramtically grow their advertising revenues.

Telcos using this technology can capture voice minutes from their competitors regardless of which carrier the end user is currently pre-selected or connected to, thereby delivering an immediate positive impact on RPU while also reducing the cost of customer acquisition.

The Kelsey Group predicts the standard method web dial market to grow to anywhere between US$1.4 to 4 billion per annum, however Pep-Talk's patented 'on-the-fly' method dramatically expands this market. Standard web dial operators need to have phone links integrated with each phone number on each web page and commercial agreements in place with the content owners of these pages, whereas Pep Talk's 'on-the-fly' method requires neither thereby addressing a much larger market.

Our business focus is to work through reseller partners committed to developing the markets for our standard and 'on-the-fly' web dial innovations known as Pep-Talk Enterprise and Pep-Talk Everywhere respectively.

The cornerstone of Pep Talk International is the use of in-house web-telephony environment to provide customers with endless flexibility. This flexibility is crucial to being able to deploy new innovative features in a short time and at low cost.

We believe in a world where all people, whether they are busy executives or physically impaired, can benefit from this easier way of making phone calls

Directors

Richard Clarke: Founding Director

Richard is responsible for the technology roadmap and delivery of new enhancements in line with market demands. Richard has life long experiences in developing telephony software and services spanning premium rate, complex switching platforms, and enhanced telecommunication services including speech recognition in public networks.

Richard designed and developed the first premium rate telephony software in Australia during the late 1980s for Kerry Packer's Australian Consolidated Press, one of the world's largest media companies. This software is still in use today by the same division and continues to outperform its competitors in features and flexibility.

As the founding CTO of Steadycom Ltd, he designed and developed telephony software through the 1990s used by providers and carriers globally. Services included premium rate, pre-paid, pbx, voicemail, unified messaging, predictive dialler, legal call interception, audio conference, fax broadcast, least cost routing. Customers included OneTel, Vodafone, Primus Telecom, AAPT, Tata Telecom, and Escotel Telecom.

Compaq rated this telephony product best of breed in the world at the time, and chose to OEM a version to run on Compaq Tru64 for the carrier market. Development of the world's first CS2 compliant Service Node solution was carried out between Adelaide, Australia, and Compaq in Annecy, France.

After a worldwide search, Intel selected this software for a high density and highly scalable Open Programmable Switch based on the Linux operating system and Intel/Dialogic hardware. Intel later OEM'd this product which today remains part of Intel's current NetMerge suite, known as the Intel NetMerge Media Communications Carrier Software (MCCS).

The Steadycom business was acquired in 2001 and Richard founded SkunkWorks Australia in 2002. Richard's development management skills are recognised globally.

Bill Oborn: Founding Marketing Director

Bill has over 20 years' experience in taking technology to markets, including mobile telecommunication, voice and data solutions in Europe and Australia.

He founded and operated a successful amusement electronics business in Australia in the late '70s before moving into engineering, chemicals and then the telecommunication field.

While working for Hawthorn Leslie Communications in London, Bill gained the 1991 European Salesman of the year award for developing mobile and wireless business in a fiercely competitive market.

Bill then moved back to Australia where he worked in many roles with Telstra. These included managing the national cellular product management, pricing, and product procurement business in 1993 during a period of rapid growth and early GSM deployment. He then took on market development of the then new wireless packet switched network into South Australia and Northern Territory. His experience includes development of and winning several whole of government mobile business deals.

While working for Optus, he introduced their first significant managed voice and data over frame relay deployment into corporate Australia. Bill then took on business development for Steadycom telecommunication software in Asia Pacific, selling enhanced service solutions into public network providers and carriers.

Bill also founded Voice Pty Ltd, a successful unique business of hosted telecommunication solutions mixed with Internet services which was acquired in 2003.

Bill joined SkunkWorks in early 2003, bringing tremendous depth of experiences in taking new telecommunication products and services to market. One of these is Pep-Talk™, which was "spun off" as Pep Talk International in 2005.